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Showing posts from July, 2022

Marketing Plan Vs Marketing Strategy

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  Getting your marketing right is not always easy, especially if your plan doesn't support your marketing activities. So before posting on social media, blogging, or creating marketing materials or ads, start by creating a marketing strategy to meet your business needs. Then, use your strategy to support your marketing plan and efforts. Setting marketing standards is the only way to accomplish scalable growth in the coming months and years - it's never too early to start setting your business goals for the next quarter or the following month. So, what are a marketing strategy and marketing plan, and what is the difference between them? How is a Marketing Plan Different from a Marketing Strategy? The primary distinction between a marketing strategy and marketing plan is your strategy is the "why" behind your efforts. In contrast, your plan is how you intend to carry out your strategy.  Your business's marketing plan serves as a road map, clearly outlining the pla...

The Importance of Remote Backups

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Hardware malfunctions. Natural disasters, theft. Your information is not secure! A backup and disaster recovery plan can protect your data from these hazards. Remote backups are one of the most effective ways to ensure a successful recovery. Even if you back up your data to an external hard drive in your workplace, you are still vulnerable to total data loss. In the event of a natural catastrophe, your hardware could be destroyed by a storm. In the event of a robbery, the thief may take your computer and external hard drive. Offsite backups are extremely useful in these types of situations. Offsite backups keep data separate from your organization, reducing duplication and security issues. Why Do You Need a Remote Cloud Backup? It's inconvenient to lose a spreadsheet. Consider how much worse it would be to miss a day's work, a week’s work, or more. Consider the possibility of losing your customer database, financial information, and any working files your organization has eve...